Like onomatopoeia, alliteration uses sound to make writing more interesting and descriptive. Alliteration is the repetition of consonant sounds at the beginning of words, for example: beautiful blue butterflies in the bright sun. The repeated sounds are grouped next to each other, or close by to each other.
The letters in alliteration must sound the same, but they do not have to be the same, for example: The jolly gentle giant jumped with joy.
Poets use alliteration because the repeated sounds are pleasing to the ear. They can also create feelings or images for the reader. Newspaper headlines often have alliteration because it gets the attention of the reader. Advertisements often have alliteration because readers are more likely to enjoy and remember the words, for example: Don’t dream it.. drive it.