Founders: Soaring Free Superfood

The term “super-couple” aptly describes Peter and Beryn Daniel. Beyond health and happiness, they’re chefs, owners of a thriving business, authors of a revolutionary cookbook and the powerfully positive pioneers of the raw food movement in South Africa. When friends wanted to learn more about eating raw, the Daniels started hosting workshops. When superfoods weren’t locally available, they started importing them, and eventually distributing them nationally through their company of 17 people, Soaring Free Superfoods. To prove how deliciously inventive raw food can be, they created Rawlicious, an “uncook book” with recipes ranging from raw pizza to chocolate mousse made from avocado, and followed that up with the Rawlicious, Elements for Radiant Health DVD series. With 10 000 cookbooks sold locally and 5 000 within its first month in the USA, the Daniels are living, breathing, radiant examples of how you’re not just what you eat but also how you eat it .

— Lu Larche

Website: rawlicious.co.za